Operator — Jeremy Cleland
Michigan · USA
Operational judgment, technical evidence.
Jeremy is the sole operator behind Cleland & Co. Here is my background, the public work you can check, and what each one does and does not show.
14
years in uniform
8
years as a Green Beret
18D
Special Forces medic MOS
2025
M.S. Artificial Intelligence
The long version
Background, then evidence.
I retired from the U.S. Army in 2022 after fourteen years in uniform. I served as a combat medic from 2008 to 2014, then as a Green Beret from 2014 to 2022. The relevant habit is not a war story. It is stating what is known, what is assumed, who has authority, and what evidence would change the plan when information is incomplete.
I completed an M.S. in Artificial Intelligence at the University of Michigan-Dearborn in 2025. Selected Work is the public record: a live technical-readiness scan, a published contingency method, an individual image-to-LaTeX model study, and a team simulation I contributed to. Each entry says what it does not establish.
For website work, I build and redesign business sites, help keep business listings consistent, and scope ongoing care. We agree on what the site needs to do, the work involved, and the fee before a build starts. The website examples show the work; the website service page explains how to start.
On the AI side, a decision can touch product, engineering, security, legal, purchasing, and leadership, and nobody owns it end to end. As a strategic advisor, I test those decisions while your team keeps control of the work. As a part-time AI executive, I take on the responsibilities we write down and report on that work; I don't promise a business result or take decisions that belong to your officers.
For AI visibility, the public evidence today is the free scan and the published method. Measuring how often AI assistants name a business is not live yet, so I don't report it as a result.
The standard is simple: say what is live and what isn't, show how the work is done, keep the limits next to the claim, and recommend no further work when the evidence doesn't support it.
Questions
Asked and answered.
- What is your background, exactly?
- I retired from the U.S. Army in 2022 after fourteen years in uniform. I served as a combat medic from 2008 to 2014, then as a Green Beret from 2014 to 2022 (18D Special Forces medic). I completed an M.S. in Artificial Intelligence at the University of Michigan-Dearborn in 2025. Cleland & Co. applies that background to websites, AI decisions, evaluation, and governance. AI visibility measurement is planned but not live yet.
- What does a Special Forces medic have to do with AI?
- The transferable part is not the setting. It is making decisions with incomplete information under a deadline, stating assumptions, rehearsing failure, and assigning authority before the situation becomes urgent. Those habits apply to AI operating decisions without making military experience a substitute for technical evidence.
- Are remote U.S. engagements available?
- Yes. Cleland & Co. is based in Michigan and works remotely with U.S. businesses. Tools and any on-site time are agreed in the written proposal.
- Is Cleland & Co. a firm or a sole operator?
- A sole operator: you work with me, Jeremy Cleland. As an advisor, I review your plans and write down the criteria while your team does the work. As a part-time AI executive, I take on written responsibilities, report to a named leader, and plan the handoff to a full-time hire when the role grows.
Next
Enough about me. What's stuck?
Tell me what exists now, what needs to be true, and what is blocking the path. A short, specific note is plenty.