Writing
44 pieces
Business websites
Do I need a website for my business? A decision table for when a Google Business Profile is enough, when a site earns its keep, and what Google itself controls.
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Jeremy Cleland
AI risk
An AI incident response plan template for small teams: off switches, severity levels, roles, first-hour steps, evidence to keep, and a hypothetical scenario.
Jeremy Cleland
Business websites
Who owns my website? Check who holds the domain, DNS, email, hosting, site admin, content, and Google accounts, then recover them from a designer in order.
Jeremy Cleland
AI strategy
An AI use case prioritization framework for service businesses: a task inventory, a six-factor scoring sheet with two stop rules, and a worked hypothetical.
Jeremy Cleland
40 more articles. Choose the work you’re thinking about.
How to choose a web designer: questions to ask, what good answers sound like, red flags, when a website builder is the better choice, and an exit test.
Contact form emails going to spam or missing? Check stored submissions, then filters and headers, then fix how the form sends mail, and test it every month.
New website not showing up on Google? Rule out a leftover noindex, robots.txt blocks, and sitemap gaps, then check Search Console and set realistic timing.
A small business website audit to run once a year: pass or fail checks for inquiries, Business Profile details, indexing, speed, accessibility, and accounts.
ADA website compliance for small business, as of October 2026: what the Justice Department has said, why overlays fall short, and a 30-minute check.
Website getting traffic but no leads? Diagnose the inquiry path, measure lead quality, and prioritize fixes with a worked funnel and one-week action plan.
Why is my website slow to load? Check real-visitor data first, then separate slow server response, heavy pages, and third-party widgets before you fix.
Protect useful pages during a redesign with a URL mapping template, launch-day SEO checklist, and a first-month plan for investigating traffic changes.
Google Analytics for small business, set up around inquiries: a measurement plan, form and tap-to-call key events, an internal traffic filter, and what to skip.
Compare website maintenance plans with a task schedule, support questions, recovery checks, and a sample monthly report before choosing a provider.
A look at the Artistry Lounge Hair Studio website in Bay City: services, the team, and distinct starting points for salon and bridal inquiries.
A look at the Merchant American Concrete website: service information, project examples, service areas, and a practical starting point for an estimate inquiry.
Prepare services, photos, account access, and inquiry details before a website redesign. A small-business checklist for a useful first conversation.
Data readiness for AI depends on the use case. Check each source one task needs: is it reachable, permissioned, current, structured enough, and correct?
An AI risk assessment template for small businesses: a ten-column register, eight hypothetical rows, simple rating scales, and a mapping to the NIST AI RMF.
A chief AI officer job description template built on decision rights: purpose, reporting line, responsibilities, first-90-day outcomes, and qualifications.
An AI vendor evaluation checklist: the questions to ask, the documents to request as evidence, and how to test vendors on 30 to 50 of your own examples.
A one-page AI acceptable use policy template for small teams, with an approved-tools register, data rules, review rules, and a rollout plan. Not legal advice.
Local business schema explained: a minimal JSON-LD example for a service-area business, what the markup changes, common mistakes, and how to test it.
Check whether an AI prototype is ready for production with evaluation cases, a review-time example, release gates, and a readiness worksheet.
Build vs buy AI is three options: buy a tool, configure on a platform or API, or commission custom work. Compare them on seven criteria and plan the exit.
AI for small business owners: a 60-minute task inventory, starter uses by business type, what never goes into a chatbot, and a simple stop-or-expand rule.
Hire a fractional CAIO with a clear brief, practical interview questions, an evidence scorecard, and clear milestones for reviewing the first 90 days.
How to measure AI ROI for one task: set a baseline, count review and rework as cost, and count saved hours only when they turn into capacity you actually use.
There's no ChatGPT business listing. See what ChatGPT reads before naming a local business, what you control, and how to check without fooling yourself.
AI Overviews hit informational and hybrid local searches hardest. See what changed for local businesses in 2026, what didn't, and where to spend effort.
A Google Business Profile checklist organized by what AI Overviews, AI Mode, Ask Maps, and Google's automated calls actually read, plus Apple and Bing.
Google's AI can call local businesses for customers to check prices, availability, and bookings. What the calls are, how to answer, and when to opt out.
A vendor-neutral guide to an AI receptionist: which call studies hold up, how to test one for 30 days, what to check before buying, and the FCC rules.
What the MIT and Harvard Business Review lead-response studies actually found, what they didn't, and how a local business can respond in minutes.
Best local citation sites for AI search, from five 2026 studies: what ChatGPT, Gemini, and Google cite, where they disagree, and what to fix first.
Use AI to draft Google review replies, and keep a person on the send button. What the hotel studies found, the FTC line, and a reply workflow.
See ChatGPT visits in GA4, AI Overview impressions in Search Console, and the calls and directions those reports never show. A local-business setup.
Google says its AI features need no special SEO. Other assistants work differently. What a small local business should do, measure, and ignore.
A fractional Chief AI Officer is a part-time executive with a written AI mandate. See the decision rights, boundaries, artifacts, fit, and exit condition.
A practical guide to what shapes a fractional Chief AI Officer scope and fee, what a complete proposal should include, and how to compare your options.
Compare project consulting, a fractional CAIO, and a full-time AI leader by responsibility, authority, continuity, workload, commercial terms, and exit.
AI pilots can stall when a demo becomes a production decision without acceptance thresholds, an assigned operating role, volume economics, and a fallback.
A practical rehearsal guide for prompt injection, poisoned data, dependency failure, bias, misuse, and recovery, with evidence and scope limits.
A practical response to unapproved AI use: inventory the tasks, classify the data, provide a sanctioned path, log it transparently, and name the owner.
The free scan is a technical-readiness checklist for the submitted page plus root robots, sitemap, and llms files. It does not score Google Business Profile or AI Overview placement.